When you’re simply beginning out in an online commercial enterprise, it isn’t always clear the way to grow your website site visitors. Whatever you attempt, it feels like there is a lot of effort and almost no effects. You spend money on advertising and marketing, and it does now not deliver anything. But we have 8 traffic generation methods.
Some strategies that were effective and might still be relevant in 2024
- Content Marketing: Creating high-quality, valuable content that resonates with your target audience can drive organic traffic through search engines and social media shares. This includes blog posts, videos, podcasts, infographics, and more.
- Search Engine Optimization (SEO): Optimizing your website and content for search engines helps improve your visibility in organic search results. This involves keyword research, on-page optimization, building backlinks, and technical SEO.
- Social Media Marketing: Engaging with your audience on social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc., can drive traffic to your website. Paid advertising on these platforms can also be effective in reaching targeted audiences.
- Email Marketing: Building an email list and sending out regular newsletters or promotional emails can drive repeat traffic to your website. Personalization and segmentation can improve the effectiveness of your email campaigns.
- Influencer Marketing: Collaborating with influencers or micro-influencers in your niche can help you reach a wider audience and drive traffic to your website or social media profiles.
- Video Marketing: With the rise of platforms like YouTube, TikTok, and Instagram Reels, video content has become increasingly popular. Creating engaging and informative videos can attract traffic and improve brand awareness.
- Paid Advertising: Utilizing pay-per-click (PPC) advertising platforms like Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc., can help you reach your target audience quickly and drive traffic to your website.
- Guest Blogging: Writing guest posts for other websites in your industry can help you reach a new audience and drive traffic back to your website through author bio or links within the content.
- Community Engagement: Actively participating in online communities, forums, and discussion groups relevant to your industry can help you build relationships and drive traffic through word-of-mouth referrals.
- Podcast Marketing: Hosting your own podcast or being a guest on other podcasts can help you reach a new audience and drive traffic to your website or social media channels. With the help of some traffic generation methods, you can increase the traffic of your sites.
Ways to boom internet site visitors – traffic generation methods:
1. Check web site for filters
Filters were created to prevent unscrupulous website founders from creating traffic. But sometimes sites can get there by mistake. This can lead to a partial or complete decrease in positions for all key queries and, accordingly, a collapse in traffic and sales. Sanctions can be imposed both automatically and manually, becoming a serious obstacle to effective progress.
A sign that a site may be filtered can be a sharp drop in positions and clicks from organic search. This should also include a long absence of attendance growth, subject to active work on the project. If sanctions are imposed for backlinks, a notification will appear in the Google Search Console panel.
If the promotion is focused on Yandex, you can directly ask about possible problems by writing to the support service. But in any case, if you do not have sufficient experience, it is better to contact a specialist in this industry.
2. Carry out high-quality optimization
Beautiful design, excellent usability, and talented text authors – all these will not give the desired effect if the site pages are not optimized according to the recommendations of search engines and do not contain business-targeted keywords. To ensure traffic growth, you need to start with the semantic core.
After the list of keywords is collected, it needs to be filtered by removing “garbage” and non-target queries, and the remaining ones should be divided into separate groups (clusters). Then, on the basis of this semantic core, existing pages and sections of the site are optimized, and, if necessary, new ones are created. For an online store, this is especially true, since each product page can attract search traffic.
High-quality internal optimization will never lose its relevance, which should be taken into account in modern conditions when you can easily fall under the sanctions of search engines for an excessive passion for link building.
3. Get an active promotion
The simplest and most obvious reason why site traffic is not growing is that no one has been promoting it. If you have opened an online store and are waiting for sales simply because the site is working, you will have to hope for something for a very long time. While competitors successfully trade, increasing turnover.
Active website promotion using all possible Internet marketing tools is a necessary condition for increasing traffic and sales. This is can be called a website promoting socially aware viral content. If SEO works well more in the medium and long term, then there are quite a few ways to attract first customers in the first days of work.
For example, contextual intelligence advertising — even if its use does not bring much benefit, a campaign in Google AdWords or Yandex. Direct will help sell those stocks of goods that are available. And in some niches, for example, in the sale of digital and household appliances, the product becomes obsolete over time and falls in price.
In addition to such obvious and popular ways to increase traffic like SEO and contextual advertising, there are many other ways to attract customers. We discussed this issue in detail in our book “Traffic Sources for an Online Store”.
4. Improve indexing site
The completeness of site indexing affects its visibility in search engines. It is necessary to work on ensuring that all (or as many as possible) pages important for business are normally indexed by search robots. A simple check using specialized tools or Google search operators allows you to understand if your project has indexing problems.
Compare the number of pages that actually exist with those indexed by search engines, and you can draw conclusions about the completeness of indexing. Owners of online stores should pay attention to the presence of product pages, filters, and other important elements in the search engine results.
You can improve the indexing of the site by working out and correcting problems with the structure and nesting of pages, analyzing and removing (replacing) non-unique content, and regularly adding new pages with high-quality and original material. When working with an online store, it is recommended to improve the quality of texts on product pages and product catalog categories.
5. Follow the trends
An important point if you are launching an online store for a specific niche or group of products. For example, quadcopters or trendy accessories. The peculiarity of trends is that they can either rise sharply or fall at a similar rate. And the problem with the increase in attendance may be precisely in this – the trend has simply reached its peak value, and the decrease in the interest of potential buyers has begun. You can analyze trends using tools such as Google Trends.
It is good if there is an opportunity to expand the offered assortment of goods at the expense of related categories. But, if this is not possible, it remains only to accept the fact that the growth in attendance and demand has reached its ceiling. That is why the issue of choosing a product and a niche at the stage of opening an online store should be approached especially thoroughly.
Google trends gif
6. Work on ace content
In 2017, content marketing became a ubiquitous trend, and in 2020 this direction is one of the key ones, and without its effective development, it is very difficult or simply impossible to become a leader in a number of niches. Keyword-optimized content that is published regularly on a website increases its credibility with search engines. You create additional entry points for search robots by attracting free digital traffic from search engine results for the queries mentioned in the text. Of course, all this is true only if it is high-quality content. You can also find out more information about modern requirements for CMS.
It is worth noting such a factor as the regularity of the publication of new materials. From adding 1-2 articles per month, if you see a positive effect, it will not be very soon. The situation is similar with the addition of a “pack” of articles, for example, 40-50 pages at once – this is also inefficient. The optimal solution for many will be the publication of 2-3 articles weekly. The intensity of ace content filling depends on the available resources and the allocated budget.
In addition to commercial requests, you can publish materials adapted to information requests that solve the problems of potential buyers, or simply articles on topics of interest to them. In this way, you will improve your image as an expert in the niche and earn loyalty from the audience.
7. Fix technical issues
Technical problems with the engine or hosting (weak resources and unpreparedness for loads), if not corrected, can nullify all your efforts to promote a web project. It is hardly possible to increase traffic to an online store site, where a third of the pages give a 404 error, half contain non-unique content, and there are more duplicates than products in the catalog.
A separate issue is page loading speed, which you can check for your site using the tools listed in this article. Google perceives slow page loading as a factor of inconvenience for visitors. Since 2012, this metric has been one of the components of search ranking, and it cannot be ignored.
Fixing technical problems with the engine and scripts, optimizing the download speed and moving to a better hosting – all these methods will help you increase the traffic to your site.
8. Become a partner of opinion leaders or bloggers
Influencers are the hub of online advertising and marketing. They commonly have a big and constant target audience. Plus, they could force a variety of focused and constant traffic on your website. You can chat with them about free collaboration. But hold in thought, if the opinion chief is a very well-known man or woman, then the loose option is not going to paintings.
An opinion chief is someone who has an impact on a big institution of people. Influencers may be celebrities, authorities officials, newshounds, or bloggers. Each of them has a different attain and exclusive abilities. But in one aspect they are similar – influencers understand the way to the speedy growth of website traffic.
When deciding on influencers, pick those:
Who is perfect in your merchandise, not the ones of a competitor;
Who has a massively engaged target audience on social media;
Who has a big contact base for mailing;
Who has a domain or blog with excessive domain authority?
Once you’ve got selected three-5 influencers to accomplice with, you need to start building relationships with them. Follow them on social networks and talk:
- like and percentage of their posts;
- write funny and interesting comments under their posts;
- link to them in your blog.
As soon as you turn out to be familiar with the opinion leader, and he remembers you, write to him in more elements and find out if he desires to cooperate with you.
Just wait for the result after using traffic generation methods
Search engine placement is quite inert in this regard, and the age of the site plays a role. It doesn’t matter how much money you spend on website promotion. For the site to advance, it just takes time, people need to see it on the Internet. It is impossible to get thousands of clicks from a search on a site that was created only a month or two ago. Even if we are talking about an entertainment project, not to mention a commercial one.
If the site is promoted on a topic with a high level of competition, it will take 6-7 months or more to get a normal result. His absence at first can simply demotivate, but do not give up and just keep working. Gather a high-quality semantic core, regularly fill the site with worthy ace content, and increase the number of backlinks, and the result in the form of traffic growth will definitely be.
