The Internet is constantly changing, a huge number of new pages appear every day, and over time, some of them stop opening. The Web Archive tries to keep a copy of every important page on the site so that anyone can see what it looked like when the site was still running. The Wayback Machine literally translates to “time machine”. Using Wayback machine for research really allows you to go back in time and see what your favorite sites looked like 10-15 years ago.
This place is called the Web Archive – there is a large database of content from a million different sites. We wrote about what it is, why you need it and how to use it to your advantage.
In 2021, the project celebrated 25 years since its inception. Its servers store 615 billion pages, some of which cannot be found in search engines. Many resources have already ceased to exist, but continue to live on the “shelves” of the web archive.
SEO specialists and webmasters use the website archive for their own purposes. They realized that the Wayback Machine is practically the only source of data on the dynamics of the site. With its help, you can find out how many owners a domain has had and what content has been posted on the resource for the entire time of its existence.
What is Web Archive
This is a service with a history of a huge number of different sites. These are their archival copies. They are there in the form of full-fledged pages with photos, working links, and the design of a particular site. http://web.archive.org/
Using Web Archive, you can study the history of sites or take advantage of other features:
- Determine the theme of the site. Using the Internet Archive, you can view the content and determine the niche of the project.
- See what the site looked like before.
- Find out if the analyzed domain has been registered before. This is especially useful for those who want to make sure that the domain is “sterile” in order not to get sanctions from search engines.
- Restore your site if no backup has been made.
- Find unique content. This is a difficult task, but if you search, you can find dozens of different texts.
Who and how can the Web Archive help?
First of all, these are SEO, startups, and bloggers. They can check the history of the purchased domain. SEOs can also look at the retrospective sitemap and page types. Customers of most services can check the contractor’s website. For example, how many years have been in the market, and what did you do before?
Web Archive will help copywriters and site administrators to restore old site content. Bloggers and investigative journalists will be able to look for fraud revelations, evidence, and historical data there.
How to use Wayback machine
You need to go to the main page of the resource. Enter the site you are interested in in the field that appears and press Enter
All basic information will appear. For example, when the history of the project began, how many times its design changed?
It is also possible to get general information about the project. You just need to click the Summary button above the chronological table and calendar. Or click on the Site Map button and see the site map.
Domain name monitoring before buying
With Web Archive, you can see the history of existing sites, domains that you can buy, and even sites with 404 errors.
Before buying a domain, it is important to check it out. To do this, you need to go to the Web Archive and find out who and what was published on the site during its existence. This is important if, for example, the domain has received a ban or low results from search engines and is under sanctions. Also, you can use the sites for finding and old domain name acquisition. https://www.expireddomains.net/
How to recover old texts
Of course, you should always make backups. But sometimes things don’t go according to plan. Not all companies make them and sometimes they can lose content. Therefore, if the texts are missing and you need to restore them, the action plan will be as follows:
- Go to Web Archive
- Enter domain
- Go to menu
- Choose the right material
How to find unique content for a website
The Web Archive stores a huge amount of texts and articles that were published on already closed resources and does not carry any value for them. Among tons of rubbish and unnecessary material, you can even find quality content.
And search engines are great at any unique and relevant content. Therefore, you should not be afraid to fall into their disgrace if you take old texts from the web archive. To find the right content, you need to do the following. Open suitable blogs after using Wayback Machine. Go to the web archive to find saved copies there. Run texts that you like through anti-plagiarism. After all, suddenly someone else took this text. Publish from the above. This approach can even be put on stream and regularly fill the site with unique content.
From the above, the following conclusions can be drawn. Web Archive helps various professionals: from bloggers to SEOs. With it, you can check a domain before buying, restore old texts, check contractors, and even find unique content.